Following a consultation with the Embassy of the Republic of Austria in Bucharest, the organisers decided to practically stimulate the establishing of new coalition of partners and partnerships between public and private organisations from Austria, as a more advanced example of market economy and knowledge partner and Romania, as a newly EU integrated country and still in a process of institutional and economic reforms. Obviously, other common stakeholders from partner regions/countries are more than welcomed. The design of this unique event is aimed to combine practical presentations, best practices transfer dialogue and face-to-face meetings, as a special tool in order to favor the business matchmaking.